With the prevalence of mobile, and the continuing reign of the well-informed customer, online marketing has become an influential aspect of the way companies do business. And video marketing is a huge part of this.

Research by Cisco suggests that video content will make up 69% of consumer traffic on the internet  by 2017. And with social media and streaming services like YouTube and Snapchat very much in the public eye, this trend looks set to continue.

In this eBook, we’ll explore the trends likely to shape the future of video marketing, consider issues like the environmental impact of video technology, and the adoption of video marketing techniques by small and medium-sized enterprises (SMEs).

We’ll begin by looking at those market-shaping trends.